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How to Better Leverage Technology in One's Sales Endeavors,
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This review is from: Using Technology to Sell: Tactics to Ratchet Up Results (Paperback)
Jonathan London and Martin Lucas clearly show how technology can be used to better support the sales process at its different stages. Chapter 2: What Hasn't Changed, Chapter 5: Using Social Media to Sell, and Chapter 6: Using Technology at Each Stage of the Sale, are noteworthy. The book under review is at times repetitive. Chapter 3: Foundation: The Sale Process overlaps to a large extent with Chapter 6: Using Technology at Each Stage of the Sale. Furthermore, too many examples come from the respective businesses of Messrs. London and Lucas. In summary, the book "Using Technology to Sell" gives its readers some nice tips about how to make a better use of technology in the sales process.