19 of 20 people found the following review helpful
Without Question the Best Book for Entrepreneurs,
This review is from: Nail It then Scale It: The Entrepreneur's Guide to Creating and Managing Breakthrough Innovation (Paperback)
Since 1995 I succeeded in creating two software startups without funding and failed in others. For the past several years I've read programming books hoping to find a technical edge, and entrepreneurial books to determine what I did wrong and what I must do to get it right the next time.
I concluded that more programming is pointless until I find the right idea and validate my business model, but the entire process wasn't clear to me.
Then I read, Nail It then Scale It. Complimentary to the book Boom Start, it is the best entrepreneurial book I've ever read. Within the first twenty pages I recognized my previous mistakes. Now I better understand the entire process of innovation, identifying deep customer pain, testing and validating solution hypotheses.
This book teaches the innovation and validation process from start to finish. By applying its best practices, l have the confidence I need to build the next big thing--one that delivers a simple, elegant solution that customers' want.
Five stars--I highly recommend it.