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4 of 4 people found the following review helpful
5.0 out of 5 stars I {heart} this book, July 29, 2011
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This review is from: Tweet If You Heart Jesus: Practicing Church in the Digital Reformation (Paperback)
Elizabeth Drescher writes about a cultural shift that I believe is as important as Phyllis Tickle's Great Emergence. At the end of her book, Drescher asks, "Is social media the end of the church, or a new beginning?" Her answer is "Yes." The Gospel proclaims that death comes before ressurrection. Many declining congregations refuse to die to the old ways of being church and therefore have a difficult time with a changing culture.

Drescher makes the point that social media goes beyond broadcasting news about the church and actually forces us to engage in community. Radio and television provide one-way communication, while social media is based on dialogue. Drescher uses research that backs up the idea that "heavy internet users have the most friends both on - and offline - and, importantly, that these friendships are no more or less superficial than those tracked in previous studies."

The church cannot afford to ignore social media, we do so at our own peril. But, we must learn how to use it and not be afraid of it. This book will help any church communicator better understand their way around social media. If you want to be part of this new Reformation, buy this book.
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