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64 of 70 people found the following review helpful
5.0 out of 5 stars Highly recommended for anyone wanting to self-publish, December 10, 2012
This review is from: APE: Author, Publisher, Entrepreneur-How to Publish a Book (Kindle Edition)
"APE: How to Publish a Book" by Guy Kawasaki and Shawn Welch is an excellent guide for anyone wanting to self-publish a book. APE stands for Author - Publisher - Entrepreneur. These are the three main focuses these two authors cover in this 300 plus page book.

The Author section contains seven chapters. The authors start with a brief chapter on why you might want to write a book, a review of traditional publishing, how self-publishing has changed, the ascent of eBooks and then the practical chapters on tools for writers, and how to write and finance your book. The first of these chapters will motivate a person to get writing, while the last three will help you actually do it. While there are more complete books on writing a book, this section does a very good job of introducing the basics of what you need to know to get started.

Part two, Publisher, includes chapters eight through twenty-one. There is a lot of information here, and the authors recommend you skim these chapters and then return to them when you need the information. This is great advice because while everyone needs some of this information, such as the chapter on editing your book, not everyone needs all the information presented. For example, the authors cover various ways to get your self-published book into print. If you choose to use Createspace, one of the print-on-demand publishers, you wouldn't need to read the section on Lightning Source as thoroughly. (Although I recommend reading it to determine which direction you want to go.)

There really is a lot of information here. They address making sure your book doesn't look self-published; covers; distribution; selling through amazon, B&N, Apple, and others; converting files, alternate ways to sell direct to customers; author service companies; print-on-demand companies; uploading your book; pricing; audio and foreign language editions; various other issues and a chapter on navigating Amazon (because face it, they are the gorilla on the block when it comes to selling books and eBooks.)

The third part of the book, Entrepreneur, has eight chapters that focus on selling your books. These chapters address building your personal brand, platforms, social-media, and more. The last chapter is short and outlines what the authors did for this particular book. There are other books out there that contain more information on marketing books. In fact, while one chapter here is titled "How to Guerrilla-Market Your Book," you can purchase "Guerrilla Marketing for Writers" by Jay Conrad Levinson, Rick Frishman, Maichael Larsen and David Hancock for a complete book on the topic. (And yes, I do recommend this book too.) With that said, the advice Kawasaki and Welch provide in these chapters of "APE" is very good advice and will get the beginning author, and even those with experience, to a higher level. The stuff on building your platform is a must, and I definitely learned some things I want to start implementing better than I have been.

The book also contains around four hundred links to other resources, as well as the resources at the book's website. This is just another reason this book and related material is such a good reference for anyone wanting to self-publish to have handy.

I've had a book and DVDs published by a small traditional publisher, and I've self-published a number of books and DVDs. I wish I had this book when I first started. The information here is invaluable for anyone starting out. For those with a little experience like I've had, this book will make future projects less burdensome and higher quality. I strongly recommend this book to any author looking to journey down the self-publishing path. It will definitely make the journey a lot easier and more rewarding.

Reviewed by Alain Burrese, J.D., author of "Lost Conscience: A Ben Baker Sniper Novel"
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Showing 1-3 of 3 posts in this discussion
Initial post: Dec 31, 2012 11:08:07 PM PST
Stanley Cook says:
APE the book is great for us novice writers.

In reply to an earlier post on Jan 1, 2013 5:20:10 AM PST
Yes it is Stanley. And even those with experience will learn something. All the best with your writing!

In reply to an earlier post on Sep 2, 2013 2:12:42 PM PDT
writersMAMA says:
Totally-it's a primer for writers who are 'novices' in this epublishing world.
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