39 of 46 people found the following review helpful
Not for small businesses,
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This review is from: The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly (Paperback)
This book was a big "eh" for me. I got a handful of ideas to act on, but I really had to wade through a lot of useless stuff (good writing that's not relevant to me) to find them. My biggest complaint is that The New Rules of Marketing & PR is not oriented to a small business person, and I never once bonded with author David Scott. And secondly, there's TMI (too much information). I would have preferred a more strategic, consolidated and streamlined approach. There must be a better resource available!
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Initial post: Dec 8, 2012 4:46:13 PM PST
Timely Fellow says:
Can you recommend some books you did like? Specifically for small business and/or business in general?
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