78 of 82 people found the following review helpful
"Where do disruptive ideas come from?",
This review is from: The Innovator's DNA: Mastering the Five Skills of Disruptive Innovators (Hardcover)
Companies that are seen as innovators command an "innovation premium" in the market, and for good reason. These are the companies that not only adapt to changing conditions, but lead the way through them.
The five discovery skills--building blocks of innovation--that are identified in this book were arrived at through extensive research (8 years and over 100 interviews), which separates it from the bulk of the existing books on innovation that too often trumpet a methodology that worked in one case at one organization as being a universal solution.
The surprising revelation is that these five building blocks are behaviors, not traits that you are either born with or will never have. These are habits that can be learned and mastered through practice.
Although the ideas will be familiar to readers on creativity and innovation, they take on new meaning when presented in this context and prioritized based on the researcher's findings. For example, two of the five behaviors are universal and appear to be essential, while the other three showed up frequently, but not every one of those behaviors is practiced in every case.
The later part of this book gives practical ideas on how to integrate these habits into the 3P's (people, processes, and philosophies) of an organization.
I had high expectations for this book and it did not disappoint.