8 of 8 people found the following review helpful
A great primer for any business desiring to grow,
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This review is from: Startup Guide to Guerrilla Marketing (Paperback)I own a small business. I have sat through many seminars,and read many books on business management and marketing. I usually have pages of notes and am able to incorporate one or two ideas that are "pearls".
I had heard the term "Guerilla Marketing several times and finally went to a local bookstore to see what it was. I scanned this book and was unable to put it down.
Jay had coined the term "Guerilla Marketing" many years ago. This reprint was updated for the most relevant marketing ideas in the age of the Internet.
The idea is this, a "Guerilla Marketer" uses other resources to their maximum while using "cash" to a minimum.
A tiny synopsis of a few pearls are below.
A "Guerilla Marketer" learns about his business, his customers, and his competition. He gets close to his customers and gives them an outstanding experience. The idea of creating "Raving Fans" is critical.
A "Guerilla Marketer" thinks outside the box.
A "Guerilla Marketer" tracks marketing closely to see what works and what does not. He then drops what does not work and tries to improve on what does work.
A "Guerilla Mareketer" makes sure he has an excellent product or service and strives to improve it at all times. There is something truly unique about his product or service.
Customers of a "Guerilla Marketer" are treated better than by other busineses.
Customers of a "Guerilla Marketer" are loyal repeat buyers, and recommend others.
A "Guerilla Marketer" spends a lot of time working "on the business rather than just in the business".
A "Guerilla Marketer is patient knowing that there is a long cycle at work.
A "Guerilla Marketer is relentless.
A "Guerila Marketer takes advantage of the many ways the Internet can be used as the economy here can really be levereged.
Using a calendar is key.
There is much more...Read the qualities of a Guerilla Marketer section and be honest with yourself. If this is not you and you do not want to change, you will be wasting your time reading the book.
I highly recommend this book