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Customer Review

2 of 2 people found the following review helpful
5.0 out of 5 stars Guaranteed Good Read!, February 14, 2012
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This review is from: Guaranteed to Last: L.L. Bean's Century of Outfitting America (Hardcover)
Bound in the classic L.L.Bean canvas complete with Bean's quality guaranteed label, "Guaranteed to Last" is certainly much more than just a book. It's an archive of L.L.Bean's New England roots, community, and its birth from a hunting boot.

"Guaranteed to Last" was released commemorating L.L.Bean's 100 years in business, and the timing couldn't have been more fitting. Reading of both the successes and obstacles L.L. Bean faced as well as their plan for the future is inspiring at a time when many doubt the viability of the American business model. The story of Leon Leonwood Bean is that of the quintessential entrepreneurial spirit that is mythologized in the American dream. Bean found a niche market (of which he was a part) identified a need, and invested himself in a solution.

Alongside L.L. Bean's story are timelines, newspaper clippings, letters from Bean's first fans, and countless photographs. These artifacts bring to life each moment in Bean's journey from a man who just needed a reliable pair of boots to the creator of New England's most cherished brand. They push the story along at comfortable pace by complimenting it with details about production process or the life of a New England outdoorsman.

The result is an inspiring look at authentic and lasting American entrepreneurship coupled with the engaging imagery and creativity of your favorite coffee table book.
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