7 of 7 people found the following review helpful
Should be called "Making Entrepreneurship Worth It",
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This review is from: The Commitment Engine: Making Work Worth It (Hardcover)
The title throws you a little: 'Making Work Worth It" because this book is so much about shaping the attitudes of an organization and creating a 'tribe' sensation/motivation among employees and customers. So 'work' may be the wrong word. I'd leaned towards 'Making Entrepreneurship Worth It" as the title.
Where Seth Godin's book "Tribes", was about why to create 'tribes', I feel like "The Commitment Engine" gives you steps toward actually creating a product or service 'tribe'. I enjoyed it and plan to read it again (with a highlighter in my hand).