Customer Review

145 of 153 people found the following review helpful
4.0 out of 5 stars Pretty good but why not read the masterpiece prequel first?, August 23, 2008
This review is from: Yes!: 50 Scientifically Proven Ways to Be Persuasive (Hardcover)
If you haven't read "Influence" by Robert Cialdini then I would strongly recommend skipping this one for now and starting with that one. Cialdini's original book was one of the best psychology books I have ever read. This one is more like a sequel and like most sequels, it is not as good. In Cialdini's "Influence", he talks about 6 weapons of influence:

1) Reciprocity
2) Liking
3) Social Proof
4) Authority
5) Scarcity
6) Commitment and Consistency

This book consists of 50 short chapters where these weapons are at work. Very entertaining and insightful, but I felt that the authors violated some of their own advice by having so many chapters and not organizing them in any particular way. For example, the chapters each demonstrated one of the weapons of influence at work and perhaps the book should have been organized more formally into 6 parts with each part representing one of the weapons. I was very entertained but I am not sure if the book will have any long lasting educational value unlike "Influence".

This is a quick read and I highly recommend it AFTER you have read Cialdini's "Influence".
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Showing 1-3 of 3 posts in this discussion
Initial post: Jan 8, 2013 7:23:00 PM PST
Houman, this review was many years ago, but there are two books listed with the title "Influence" by Cialdini. These are:

Influence: The Psychology of Persuasion, Revised Edition

Influence: Science and Practice (5th Edition)

Which book are you referring to in your review?

Thanks,
Mark

In reply to an earlier post on Jan 9, 2013 6:29:10 PM PST
Influence: Psychology of Persuasion

Posted on Jan 21, 2013 6:50:47 AM PST
Thank you for the comment. I have added Influence to my Wish List.
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