Smart ideas for indie authors,
This review is from: Business Plan: Building Brand Identity: An Indie Author's Advertising Plan (Paperback)
I've just finished Jess C. Scott's Business Plan: Building Brand Identity. I'm now getting started in indie self-publishing and really appreciate what she has to tell me about it. The business plan to become independent by self-publishing is well-thought out, sensible, and savvy. She knows the new media and has lots of good ideas about marketing within it. Lots of tidbits are useful to me -- advice like putting a "tell a friend" message at the end of each book, information about how to lay out and populate websites and blogs -- great for my generation (X) who are aware of new media and like them but don't know all the tricks of the trade. I also appreciate her well-researched glimpse into the decline of traditional publishing. When I ranted against literary agents on my website, I thought I was just blowing off steam -- but Jess has let me know that I'm not alone in my perceptions about where the market is going, or where the future lies.
Jess C. Scott brings to the table quite a professional package, with marketing smarts, writing, art and media capabilities. This is a prize of a short book for someone getting under way with indie publishing, like me. She should move on eventually to an expanded edition that adds a focus on what she has learned from experience since this book was published. I am happy to predict that this author has the makings of a media mogul.
Check out fiction by Jess also.
My book:School of the Ages: The Ghost in the Crystal