3 of 3 people found the following review helpful
Terrific discussion of experimentation,
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This review is from: Culturematic: How Reality TV, John Cheever, a Pie Lab, Julia Child, Fantasy Football . . . Will Help You Create an (Kindle Edition)In his last book, Chief Culture Officer, Grant McCracken made the case for why firms must pay attention to culture to succeed. In this book, McCracken outlines a method for doing this effectively. He defines a Culturematic as a tool for cultural innovation. They are basically tests - you answer a "what if..." question, try it out, discover what works (and what doesn't), and then unlock value from what you learn.
The idea is deceptively simple, but profound. You may read the descriptions of the book and say "but I'm not interested reality TV, fantasy football, ROFLcon etc." It doesn't matter. What McCracken describes is an experimental approach to innovation that applies more generally than might be obvious. Experimenting is at the core of any successful innovation effort, and the tools described in this book can be used in much wider contexts than those used as examples in it. In that, it is a good companion to Little Bets: How Breakthrough Ideas Emerge from Small Discoveries.
The ideas in this book will be useful to anyone interested in innovation, design thinking or those running organisations that have a strong connection to culture (be it low or high). On top of that, it is well-written and fun to read - an added bonus.
Location: Brisbane, Australia
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