Customer Review

50 of 53 people found the following review helpful
3.0 out of 5 stars Some good ideas amid lots of fluff, June 16, 2010
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This review is from: Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn: An Unofficial, Step-by-Step Guide to Creating & Implementing Your LinkedIn Brand - Social Networking in a Web 2.0 World (Paperback)
For a person just getting started with LinkedIn (that would be me), this book helped me in two ways. It helped me understand the basic features and functionality of LinkedIn (which, with the help of the book, I have come to see as a very powerful tool); AND it helped me capture the spirit of "windmill networking", a "pay-in-forward" philosophy of networking. Having said that, the author is not much of a business person himself, and doesn't have much to say about using LinkedIn to forward one's business. He seems more focused on accumulating names as if the more names you had in your directory, the better business person you are. The book could have been a lot better had it really covered who to include, and who not to include, in your network, and even more, HOW to make a 2nd or a 3rd degree connection work in real world business situations. There was a lot of "fluff" in this book, not a lot of substance, and yet it was still a good starting point for taking your first steps into LinkedIn.
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Showing 1-2 of 2 posts in this discussion
Initial post: Aug 3, 2010 10:56:42 AM PDT
Don't you mean "play-it-forward"? "Pay-in-forward" makes no sense.

In reply to an earlier post on Feb 3, 2011 5:38:40 PM PST
Last edited by the author on Feb 3, 2011 5:39:15 PM PST
Da Poppa says:
The correct term is "pay it forward" - it's a term used to convey the belief that a good deed done for you must be "paid forward" ie - do a good deed for someone else. The term became popular after a movie of the same title was released in 2000 (starring Kevin Spacey).
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