13 of 13 people found the following review helpful
Great frameworks on doing business in emerging market!!!,
This review is from: The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits (Hardcover)
For thought leaders, consultants, MBA students, corporate and social workers, this is a must read. It has more "aha" statements than any book I have ever picked up. It is essential reading for educators. The growth rate for "bottom of pyramid" demands that we begin to look seriously at how business interface with this segment. Reading Dr. Prahald's book will put you on the right path for your journey.