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Customer Review

25 of 29 people found the following review helpful
3.0 out of 5 stars Opportunities missed, December 3, 2008
This review is from: The SPEED of Trust: The One Thing that Changes Everything (Hardcover)
SPEED OF TRUST - I really wanted to like this book more, but ultimately couldn't. COVEY talks about business and personal life as if the principles of trust are interchangeable between the two, and to my liking doesn't pull it off. He makes no mention of the role feelings and intuition play, personally a substantial part in how much trust I place in relationships with people in my private life, and sometimes in business too. While COVEY talks about concepts like judgement, evidence, fact based measurement, results orientated - I'd hate to run my home based around key performance indicators and the profit margin!

Bounded rationality is a recognised phenomenon in business, many decisions, deals and trading is completed successfully using intuition as well, which is often required to complement the amount of information being presented before the opportunity passes. In many non-Western cultures, deals and enduring relationships are made on quite a different normative base than that used in the West. Many of the informal rules in those environments are much more subtle, symbolic, and invisible.

Another opportunity missed by COVEY is the application of Prisoner Dilemma game theory. The Prisoner Dilemma game, where two prisoners choose to either compete or cooperate to minimise negative utility is a well known and widely used concept that powerfully illustrates the divergent consequences of trust/distrust, betrayal, and potential for unconscious relationship punishment. Perception of threats to our survival needs, fear based & predator/prey behaviour play a major role in forming or destroying mutually beneficial relationships. Why COVEY did not refer to this, one can only speculate.

Overall I agree with some of the other reviewers - SPEED OF TRUST could've been shorter - a lot of repetition. The Action Plan and Credibility survey are interesting but don't stand on their own. Opportunities missed, and thankful I purchased SPEED OF TRUST using a 40% discount voucher, otherwise it's overpriced. And also - over recommended - the first 11 pages are endorsements - it's excessive, as if somehow the author doesn't trust in his own marketing ability - ironic that! Recommendation - if you can source it at your local library or borrow it from someone else who has it, save your cash.
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