Customer Review

2 of 2 people found the following review helpful
5.0 out of 5 stars Easy-to-read, clearly explained, well-organized, and full of effective examples, January 24, 2012
This review is from: TouchPoints: Creating Powerful Leadership Connections in the Smallest of Moments (Hardcover)
Book review by Richard L. Weaver II, Ph.D.

I loved the concept, the philosophy, the approach, and the results. This book is a master stroke.

One of the reasons I found this book so valuable is that it conformed so well to a concept I have taught for many years--audience analysis. It is when a speaker's ideas, along with the subject on which the speaker is talking, overlaps the wants, needs, and interests of his or her audience members (at least those of his or her target audience) that effective communication can take place.

Having written a number of college textbooks on public speaking, including five chapters in Communicating Effectively, 10e (McGraw-Hill, 2012), I can affirm that Conant and Norgaard are spot-on regarding "the power of touchpoints." Even my small book, Public Speaking Rules! All you need for a GREAT speech! (And Then Some Publishing LLC,, 2008), which is designed for the general public, thoroughly supports, reinforces, and underscores Conant and Norgaard's concept.

Here is what I found interesting, and I cite this example in support of this great book: I discovered more specific ideas in this book (e.g., on self understanding, listening, speech preparation, small-group work, and public speaking) that I could use (with their permission, of course) as material to supplement the information in my forthcoming eleventh edition of Communicating Effectively. I am always in search of material from other sources to use in the "Consider This" boxes that are designed to illustrate, enhance, or explain information I use in the book.

Conant and Norgaard's book is easy-to-read, clearly explained, well-organized, and full of effective examples.

For those people who are striving to be leaders, who currently are leaders, or who have been leaders, this is a "must read" leadership book. If all leaders (including politicians) would not only read this book, but follow the suggestions and advice presented here, the world would be a better place.

What you may not know about this book, and it may not be obvious from the title, this is a motivational book as well. Here is an example: "You know what it feels like when you have touched someone in a positive way, because she is a little clearer, a little more confident, or a little more committed to going forward. Even better, you know she will take that energy with her to future interactions, lighting up the organization's synapses along the way" (pp. 142-143). Now that is inspirational!
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