11 of 14 people found the following review helpful
From a 17 cent Start up Fund,
This review is from: The ABC of Sales: Lessons from a Superstar (Paperback)
The ABCs of Sales may be a book about how a loan company can succeed, but it is far more than that. This little books glows with wisdom and a deep appreciation of mankind's ability to make the workplace and life happy, making it a volume that does indeed tell a story of how something great can grow from very little beginnings and also how a philosophy of a gentle immigrant lad can help us appreciate the true American Dream.
Daniel Milstein immigrated to the US from the USSR just when the Communist giant was crumbling. Dan and his family settled in Michigan, where despite the fact that Dan spoke no English he managed to succeed not only in school but in taking jobs in McDonalds and other places to support his family and pay his own tuition for college. A `born salesman' he entered the field of loan writing and through applying his own philosophy in how to relate to people - customers, employees, potential clients, and competitors - to eventually create a highly successful nationwide business.
While there are many `success in business' stories in publication, the journey of Daniel Milstein form Russian immigrant to business superstar is a lesson in humanity: `Be Somebody Some Day' was his motto and in this enormously successful book he leads us all through the principles of applying trust, courtesy, respect, and passion for people and for work into a recipe for success. One of his leading goal is to make everyone - employees, clients, businesses, family - feel appreciated.
Yes, the book is full of instruction on how to `sell' whatever it is that you deal with in your line of work, with chapters on avoiding ruining a sale, closing, his 9 commandments for sales success - all offered generously and with a gentle manner that gives the reader the feeling of being in personal conversation with the author. But the overriding reasons this book stands far above others is the compassionate and sincere quality with which it is written. Yes, the American Dream is not defunct: it rises like a Phoenix in Daniel Milstein's fine book. Grady Harp, July 11