2 of 2 people found the following review helpful
Ideas, Insights, Strategies & Resources for Your Business to Thrive,
This review is from: Small Town Rules: How Big Brands and Small Businesses Can Prosper in a Connected Economy (Que Biz-Tech) (Hardcover)
Barry Moltz and Becky McCray have written a thought-provoking, resource rich book.
Up front, want to say that I received a copy of this book from one of the authors, with no expectation that I would write a specific review. Also think it's relevant that I'm a "small town girl", born and raised in and now choosing to raise my family on a farm outside of a town of 4,000 people...and also a business owner who speaks and consults internationally.
In a time when "community" has become a buzz word for businesses to thrive in the age of social media, this book is a breath of fresh air providing sense and depth around what this truly means.
"Small Town Rules" highlights and helps apply how what small town folks see every day on main street in their community (valuing neighbors; being friendly, honest and helpful; watching out for each other; playing, working and celebrating together) can be put to work to help businesses communicate, serve their customers and build loyalty.
The authors don't paint a rose colored glasses picture of small towns, sharing a list of the downsides of small towns and show how these downsides can be overcome in business (everybody does know everyone else's business...hmmm, does sound like social media).
For me, the book builds up, with the strongest chapters toward the end. My favorite was "How Big Brands and Small Businesses Are Thinking and Acting Small" and the comprehensive, practical Resource section for implementing the Small Town Rules.
I highly recommend Small Town Rules for business owners, entrepreneurs, and any student of communications, marketing or business development.
Mollie Marti, J.D., Ph.D.
Author, "Walking with Justice" and "The 12 Factors of Business Success"