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30 of 34 people found the following review helpful
2.0 out of 5 stars Important Subject Matter Poorly Expressed, November 26, 2006
This review is from: The Maui Millionaires: Discover the Secrets Behind the World's Most Exclusive Wealth Retreat and Become Financially Free (Hardcover)
About a third of this book is a re-wording of T. Harv Eker's material in "Secrets of the Millionaire Mind". Harv calls your money program (the ideas and worldview we have about money that influence, affect, attract, or push money away in our lives) "wealth files"; In this book it's your "Wealth Operating System"- same idea. I'm not complaining where they add value to the ideas expressed by Eker, but he's never even credited or mentioned in the book; nor by the way is Robert Kiyosaki- the man who arguably gave Kennedy her 'big break' with the original "Loopholes of the Rich" book. But I digress-- another third of the book consists of testimonials from the retreat, and short stories inserted by the authors- often about stuff that happened on the Wealth Retreat itself. And the final third of the book is a mish mash of rehashed classic success literature points, metaphysical theorum poorly stated, mental meanderings, and musings that really do the main topic a disservice- and I dare say it amounts to the reason all too many people *** think *** (incorrectly) that mindset, spirituality, and metaphysical laws are mere "fluff" or "psycho-babble".

The importance of the subject matter- most of it being mindset required to get wealthy cannot be overstated, these two authors just didn't do much to add any new ideas to the field. The "Mastermind" concept used by the "Maui Millionaires" is not a new concept, either yet no credit is given to Napolean Hill of "Think and Grow Rich" who arguably was the one who mainstreamed the concept.

If you're a marketer, copywriter, direct sales business owner, seminar business owner, a coach or other industry, you'll immediately recognize the book as "long copy" for the mastermind itself. The book can be summed up as a not-so-subtle brochure for their $30,000 "Maui Mastermind" events which they tout as the number-one mastermind event in the world which "often sells out a year in advance", etc. etc.

It doesn't bother me per se because I probably spend that much each year on similar events, memberships, courses, and other educational and motivational stuff to keep me sharp- and it's always worth three to five times that amount or more. I respect and applaud the effort in fact- I just hope that they'll do what any good sales copy-writer would do periodically and re-write the thing well.

In short, it could have been done with excellence, the sales points much more clever and compelling, and frankly I expected better due to the big names and I just didn't get it.
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Location: Naperville, IL

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