Customer Review

10 of 11 people found the following review helpful
5.0 out of 5 stars Must read for any entrepreneur caught in the corporate trap, October 18, 2011
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This review is from: The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime (Kindle Edition)
I'm not really motivated by flashy cars and big houses as much as the author is, but I do have a dream and a desire to pursue it. With the Fastlane Millionaire, MJ Demarco throws gasoline onto smoldering embers of entrepreneurial thinking. After beating to death the myths of working the "slow lane" to build wealth -- working 40 years to build someone else's dream, clip coupons, save 10 percent, max out your 401K -- he shows how business owners can build wealth with a common sense approach.

In order to be truly successful at building a business and attaining genuine wealth, DeMarco notes that entrepreneurs must follow the commandments of need, entry, control, scale and time. That means there must be a genuine need for the product/service (beyond the owner's desire to simply do what he likes to do), entry must be somewhat difficult (certainly more challenging than paying $200 for some network marketing kit), the entrepreneur must have full control over every aspect of the business (something unavailable in franchises), it must scale to a large audience (which a corner sub shop will likely never do) and it must systemized or profitable enough to be operated even when the owner isn't working.

Here's a bottom line summary of DeMarco's plan -- "The more lives you affect in an entity you control, in scale and/or magnitude, the richer you will become." Affect millions and make millions. He then outlines the seven most potent fastlane businesses. And, yes, there remains plenty of opportunity for dreamers willing to execute, not just plan their way to success.
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Location: Sun City, AZ USA

Top Reviewer Ranking: 4,392,436