19 of 19 people found the following review helpful
from hustling clothes in streets to ringing the bell for the NASDAQ,
This review is from: The Brand Within: The Power of Branding from Birth to the Boardroom (Display of Power) (Paperback)
Mr. John and three of his friends started the urban fashion company FUBU (For Us By Us) back in the early 90's. At first they started selling custom designed clothes out of duffel bags but by the late 90's wearing FUBU was the thing to do for both famous rappers and hip hop stars to America's youth in general. In this book Mr. John speaks how 'branding yourself" or becoming "Brandish" as he puts it - is so deeply important. Everything from the shoes you wear to how you smell to what you post on facebook or twitter shapes the "Brand" that is you. Mr John also talks about his time on the show Shark Tank.
My Opinion - I enjoyed this book as it shows the reader that you don't necessarily need an MBA or college degree to reach your dreams - Mr. John never attended college. Instead, you just need an idea and the persistence to achieve. One great tip for entrepreneurs that I definitely took away from this book is to paraphrase "Think Global, Start local"