Your Garage botysf16 Amazon Fashion Learn more nav_sap_plcc_ascpsc Songs of Summer Fire TV Stick Subscribe & Save Patriotic Picks Shop-by-Room Amazon Cash Back Offer roadies roadies roadies  Amazon Echo  Echo Dot  Amazon Tap  Echo Dot  Amazon Tap  Amazon Echo Starting at $49.99 All-New Kindle Oasis UniOrlando Segway miniPro STEM
Customer Review

39 of 45 people found the following review helpful
2.0 out of 5 stars Different Name Same Game, May 4, 2006
This review is from: Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant (Hardcover)
I would not consider myself an astute strategist, but with the little reading and exposure to organizational strategy that I've done and been a part of over the past years, this book is nothing but a horse of another color.

This is a reiteration of work done by Michael Porter 25+ years ago. For an HBS book, I was incredibly disappointed. The authors use `fun' little metaphors with bloody oceans and smooth sailing blue waters and thus create a smoke and mirrors show to convince potential customers that they've developed a new unprecedented theory of business strategy. All they are doing is pedaling a differentiation strategy pioneered by Porter with an emphasis on innovation (one aspect of the differentiation set - e.g. branding, pricing, market niche).

If you've never read anything on competitive strategy, then it should be a fun read. If you have, don't waste your time. If you believe this is really a NEW strategy on which your organization can capitalize... then I've got a great deal on a bridge.
Help other customers find the most helpful reviews 
Was this review helpful to you? Yes No

Be the first person to comment on this review.

[Add comment]
Post a comment
To insert a product link use the format: [[ASIN:ASIN product-title]] (What's this?)
Amazon will display this name with all your submissions, including reviews and discussion posts. (Learn more)
Name:
Badge:
This badge will be assigned to you and will appear along with your name.
There was an error. Please try again.
Please see the full guidelines here.

Official Comment

As a representative of this product you can post one Official Comment on this review. It will appear immediately below the review wherever it is displayed.   Learn more
The following name and badge will be shown with this comment:
 (edit name)
After clicking the Post button you will be asked to create your public name, which will be shown with all your contributions.

Is this your product?

If you are the author, artist, manufacturer or an official representative of this product, you can post an Official Comment on this review. It will appear immediately below the review wherever it is displayed.  Learn more
Otherwise, you can still post a regular comment on this review.

Is this your product?

If you are the author, artist, manufacturer or an official representative of this product, you can post an Official Comment on this review. It will appear immediately below the review wherever it is displayed.   Learn more
 
System timed out

We were unable to verify whether you represent the product. Please try again later, or retry now. Otherwise you can post a regular comment.

Since you previously posted an Official Comment, this comment will appear in the comment section below. You also have the option to edit your Official Comment.   Learn more
The maximum number of Official Comments have been posted. This comment will appear in the comment section below.   Learn more
Prompts for sign-in
  [Cancel]