39 of 45 people found the following review helpful
Different Name Same Game,
This review is from: Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant (Hardcover)
I would not consider myself an astute strategist, but with the little reading and exposure to organizational strategy that I've done and been a part of over the past years, this book is nothing but a horse of another color.
This is a reiteration of work done by Michael Porter 25+ years ago. For an HBS book, I was incredibly disappointed. The authors use `fun' little metaphors with bloody oceans and smooth sailing blue waters and thus create a smoke and mirrors show to convince potential customers that they've developed a new unprecedented theory of business strategy. All they are doing is pedaling a differentiation strategy pioneered by Porter with an emphasis on innovation (one aspect of the differentiation set - e.g. branding, pricing, market niche).
If you've never read anything on competitive strategy, then it should be a fun read. If you have, don't waste your time. If you believe this is really a NEW strategy on which your organization can capitalize... then I've got a great deal on a bridge.