25 of 28 people found the following review helpful
Excellent overview and varied viewpoints,
This review is from: Engagement from Scratch!: How Super-Community Builders Create a Loyal Audience and How You Can Do the Same! (Paperback)
I just bought Guy Kawasaki's Enchantment but when this came along I decided to read it first. I'm not a beginner but I figured it would be good to fill in any gaps. And it definitely did.
It was very helpful to get so many different perspectives, and not all in agreement. I was able to easily sift through and take what I needed and what fit my needs.
I feel more confident in my Social Media endeavors now and as a result, they are more fun!