Customer Review

18 of 26 people found the following review helpful
5.0 out of 5 stars Learn Visual Storytelling to Maximize Social Media, February 24, 2014
This review is from: The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand (Paperback)
Length:: 6:31 Mins

While my video review points out the major advantages this book provides for readers, let's underscore here too the authors' assurance that "Although our wonderful brains translate marks and squiggles into words, it doesn't come as naturally to the mind as processing images."

"Images," the authors emphasize, "act like shortcuts to the brain: we are visual creatures, and we are programmed to react to visuals more than to words."

Again: "Research indicates that consumer interest in visual content isn't necessarily just a preference; it's actually easier and faster for humans to process." So "the right picture can go further than just telling your story visually; it can make you feel emotions, evoke memories, and even make you act differently."

The subtitle captures accurately what Walter and Gioglio accomplish with this book: showing "How to Use Visuals, Videos, and Social Media to Market Your Brand."

Order their book today, apply the strategies and tips, and maximize the vast power of the social media.

Please note: Even though McGraw-Hill invited me to review this book, that invitation had no impact on how I judged the content. In fact, I would refuse to post a review of any book if the author or publisher expected automatically favorable rating.
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