2 of 2 people found the following review helpful
Get rid of your petty ideas about marketing and branding. Focus on Value.,
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This review is from: A Little Less Conversation: Connecting with Customers in a Noisy World (Paperback)
Branding is a powerful tool, but many organizations have lost their focus. They are taking actions that have little impact (if any), on their brand and their consumers.
Tom cuts down the distractions and provides a clear focus for your branding efforts: creating VALUE.