101 of 110 people found the following review helpful
The proof is in your hands,
This review is from: Cradle to Cradle: Remaking the Way We Make Things (Paperback)Proof that our technologically advanced, high-consumption industrial system can make environmentally sound and sustainable products. We can manufacture a whole range of goods that are ecologically efficient in that they reduce waste and yet are less expensive to make than traditionally manufactured items. Pick up CRADLE TO CRADLE and the proof is right there in your hands. "This book is not a tree" the authors tell us. Its slightly heavier than your average paperback, the pages are whiter and they're also waterproof (I took the authors word on that one and am happy to say I was able to read on). The pages are made from plastic resins and fillers and in keeping with the message of "eliminating waste", the book is 100% recyclable.
McDonough and Braungart's vision of "Remaking the Way We Make Things" goes way beyond books. Why not buildings that produce more energy than they consume? Or "green" roofs that give off oxygen while cooling the occupants? How about factories that produce drinkable effluent? or products that when their useful life is over can be used as nutrients for soil? What sounds like science fiction is convincingly shown to be quite feasible by the authors. They offer numerous examples to prove it.
"We see a world of abundance, not limits" they say. As an architect (McDonough) and chemist (Braungart) they don't have any special qualifications for this re-thinking and re-doing. What they simply have done is re-imagine the whole manufacturing process beginning with the design elements. Sometimes it's simply a matter of asking the right questions and looking at things differently. They are not talking about smaller-scale industry or limiting themselves to the "four R's" of traditional environmentalism - reuse, recycle, reduce, and regulate. With their intelligent designs, "bigger and better" is possible "in a way that replenishes, restores, and nourishes the rest of the world."
McDonough and Braungart cover topics such as the history of the industrial revolution, new business strategies that emphasize eco-efficiency, the relationship between man, nature, and science, and the importance of design and planning. Hopeful, well written, thoroughly researched, and packed with practical examples, this refreshing book offers an alternative to our current industrial system that "takes, makes and wastes". We have the talent, technology, and with the enthusiasm of these authors, we have the capability to achieve economic and ecological sustainability.
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Initial post: Oct 30, 2008 10:02:36 AM PDT
If this book is Recyclable shouldn't the book have a international recycling symbol on it? I guess to them it's just "downcycling" and not worth participating in. I have only started reading the book but that was the first thing that has bugged me about it.
In reply to an earlier post on Sep 11, 2009 7:08:45 PM PDT
I had the same question as Kevin: if this book is so recycleable (and the authors so environmentally conscious and responsible), please tell me this: what is the recycling code for this plastic book??? ANSWER: THERE ISN'T ONE! This book is nothing but a marketing gimmick that will last for generations in your local landfill because you can't recycle it! Think about it. They are just interested in selling you the book!
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