3 of 3 people found the following review helpful
An informative, comprehensive, "user friendly" guide.,
This review is from: Connecting Online: Creating a Successful Image on the Internet (PSI Successful Business Library) (Paperback)
In Connecting Online: Creating A Successful Image On The Internet, Gregory Sherwin and Emily Avila draw upon their extensive expertise and experience in clearly and definitively explaining the history, demographics, features and benefits of the Internet; show how to utilize email, the World Wide Web, Usenet, FTP, and other Internet tools; explain Internet etiquette, press release, crisis communications, security, and other public relations essentials, reveal how Web pages work and provide some strategies to research, build, maintain, and keep websites current. Connecting Online also covers issues such as costs, hardware, software, hiring consultants, and obtaining proper technical support for establishing and maintaining a website or an Internet presence. Connecting Online is an ideal, informative, comprehensive "user friendly", and highly recommended guide for learning all of the aspects of establishing a an effective online public relations strategy.
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