Customer Review

7 of 7 people found the following review helpful
5.0 out of 5 stars The Now Revolution, February 18, 2011
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This review is from: The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social (Kindle Edition)
I recently ordered the Kindle version of this book allowing me to devour its contents on my iPad while traveling.

The Now Revolution is an essential book that will change your thinking on how your business needs to adapt. It is also an important read for ad agencies to better understand the struggles and mindset for creative solutions for their client's businesses.

This is the first book I've read that takes advantage of Microsoft Tags interspersed throughout the various chapters. These coded tags linked to additional online content, illustrations, video, podcasts and additional materials such as questionnaires, forms, quizzes, etc. A very beneficial addition to the book.

Jay and Amber do a great job of simplfying the steps needed to for a company to change its culture to deal with real-time communication, networking and create a culture that is more social. The book is chocked full of great illustrations, helpful insights and creative ideas.

The book introduces 7 key shifts that business leaders need to address along with laying out a plan for each.

Every person in the C-Suite of your company should read this book. The change in the way that we do business, in real-time, is one that will require the change of your company's culture. You will need 'all hands on deck' to successfully implement and sustain Jay and Amber's guidelines.
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Location: Birmingham, AL

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