Customer Review

53 of 54 people found the following review helpful
4.0 out of 5 stars Great Social Comment, February 3, 2013
This review is from: Shopping, Seduction & Mr Selfridge (Kindle Edition)
i bought the book having seen the first episode of the ITV production and was intrigued by the story knowing almost nothing about the history of the store. Lindy Woodhead writes in a style which is both easy to read and also contains fascinating comments about London society and the history of retailing. Selfridge comes across as a larger than life character , ahead of his time in terms of his understanding of consumer demands , skilful in his analysis of fashion, social trends and creating the "shopping experience ". His fall from grace and the loss of his store following shareholder pressure ,as gambling and squandering money on starlets dominates his later life, is a sad finale but somehow seems to fit with the character that he was and the world he created around the store. An excellent read.
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