Customer Review

3 of 3 people found the following review helpful
3.0 out of 5 stars First Impression: Great! Second Impression: Meh, It's okay., December 10, 2006
This review is from: Blink: The Power of Thinking Without Thinking (Hardcover)
Blink is about those first moments whether it's looking at an ancient relic or taste testing Pepsi & Coke. When applied to this book, my 'blink' was that this is going to be a great book. As I continued reading, I realize it lacks a huge amount of substance. For the most part the book is about a concept, blink, followed by numerous examples filling out the book.

About halfway through, I started fearing that I wasn't going to have my curiosity satisfied. What I was hoping for were some detailed ways we could apply or improve our 'blink' ability. I wanted something practical, not just an intellectual tease.

Also, some of the things the author says are just unsupported by any facts. I found him drawing conclusions from certain 'blink' situations, and I'd be able to reason out other conclusions. Maybe these are all addressed by his sources, but why not explain fewer examples of blink in detail, rather than discussing numerous examples from a shallow perspective? I'd prefer depth over breadth.

I think many of you will like this book. As far as being a book about interesting anecdotes/stories, Blink does a solid job. I think the author is decent (but possibly overrated), so I'll most likely check out the Tipping Point in the future. However, I tend to be a curious person, and for me this book just didn't go in detail enough. Sometimes your 'blink' is just wrong.
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Showing 1-1 of 1 posts in this discussion
Initial post: Dec 10, 2006 9:32:56 PM PST
Amy says:
I felt the same way. Though Gladwell has some interesting anecdotes, there isn't enough depth, just example after example. After a while you get the message.
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