Customer Review

5 of 5 people found the following review helpful
4.0 out of 5 stars Interesting but not Insightful, July 27, 2003
This review is from: Who Says Elephants Can't Dance? Inside IBM's Historic Turnaround (Hardcover)
The subtitle of this book is "Inside IBM's Historic Turnaround." A more appropriate subtitle might have been, "Inside Lou Gerstner's Mind." If you are looking for the intrigue and drama of IBM's near death and resurrection, this book is not it.
It is a pretty good read, though. The first three parts are very interesting. They detail what Gerstner found at IBM and what he saw as the good worth keeping and the bad that needed tossing. Perhaps the funniest part of the book is on page 197 of the hardback that includes a glossary of IBM terms. In fact, there are many points of the book where one can imagine Gerstner with a perplexed look thinking, "Now, what in the #%&* did he just say?"
The fourth part of the book really drags and doesn't offer any real vision of the future. Gerstner's talent is execution, not vision unlike, say, Bill Gates.
I read "The Maverick and His Machine: Thomas Watson, Sr., and the Making of IBM" before reading this book. I could see how some of the culture that Mr. Watson created in founding IBM had become more important that the business when Mr. Gerstner arrived. I recommend the books as a one-two punch.
Overall, this is a good book, not too self-congratulatory nor too technical and analytical.
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Location: Columbus, GA United States

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