Customer Review

9 of 10 people found the following review helpful
5.0 out of 5 stars A likeable and loveable book!, November 4, 2012
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This review is from: Likeable Business: Why Today's Consumers Demand More and How Leaders Can Deliver (Paperback)
This book is not just likeable - it's loveable! As an MBA and someone who runs a small organization, I've read a lot of business books. But this is one of the few that I've thoroughly enjoyed - and will probably re-read because it's such a fun and information-filled book.

The book outlines and explores 11 principles of likeable businesses - and shares great stories that illustrate why each principle is important, how to carry it out, and how other businesses have been successful with it.

What's most likeable about this book is that it practices what it preaches. The authors don't just write about the principles in some abstract way; they illustrate them. The writing in this book reflects several of the principles it discusses: the book is great storytelling, authentic, transparent, passionate, surprising and delightful, and reflective of gratitude.

I highly recommend this book to anyone in any business or non-profit organization.

Disclosure: Dave Kerpen is a friend of mine. But that doesn't mean I had to like the book or write an honest review - and I still did.
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