Customer Review

194 of 224 people found the following review helpful
5.0 out of 5 stars This Will Change the Fabric of Society as We Know It, September 13, 2011
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This review is from: The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses (Kindle Edition)
The title may seem over the top, but actually the implications of Eric's new book are huge. I can't remember a text in recent years that predicted such significant conclusions for society, education, and world business.

**Concepts in the book that will make your head spin:

1) Ries's Law (I'm coining this right now) - Moore's Law that states the cost of new technology will rapidly decrease thereby reducing technological risk of innovation. It's not until The Lean Startup that we realize the cost of reaching customers and thereby market risk will also rapidly decrease.

2) Entrepreneur mythology as we know it is wrong (aka Steve Jobs is not what he seems). Iconic innovators ala the founders of Apple are believed by the public to be successful because of their creative vision of the future. The Lean Startup shows that in order for founders to be successful, they must test each element of there vision against reality.

3) Demystifying startup metrics. Even in a startup mecca like NYC, few entrepreneurs understand the metrics that drive their business. Eric's Innovation Accounting paradigm will change the early-stage VC industry as we know it.

**What I like about the book:

1) Comprehensive and a pleasure to read.

2) Real world examples (case studies) from tech startups to the non-profit industry. You will not find anything like these in other books.

3) Case studies in chapters 6 & 7 alone are worth the price of the whole book.

**What I don't like:

1) The chapter titles are a bit confusing and non-descriptive.

2) I could see some savvy entrepreneurs getting bored with the beginning when there's really great content in the later chapters. But if you're new to Lean Startup, the beginning chapters are a perfect introduction for you.

3) Some of the sources are outdates. I recently checked the links at the back of the book and gotten a couple 404's, but after searching on Google was able to find the sources. (this might be fixed now, not sure)

**Final Words
As someone who is very active on the latest research into innovation and entrepreneurship as well as an long-time entrepreneur myself, I love Eric's book and think that it's going to become a true classic and stand out as THE business book to read in 2011-2012. Don't listen to the haters, just look at the reviews from people like Marc Adreesen (founder of Netscape) and Dustin Moskovitz (cofounder of Facebook), these people don't endorse you unless you you are the real deal. Eric & The Lean Startup are the real deal.
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Showing 1-2 of 2 posts in this discussion
Initial post: Apr 6, 2012 1:28:31 PM PDT
Scott Steele says:
Nothing in the book will make ones head spin unless they aren't familiar with principles of management and principles of marketing.

Posted on Oct 16, 2012 1:54:44 PM PDT
Mark Graham says:
thanks for the in-depth review
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