2 of 2 people found the following review helpful
Pay to get punched in the throat,
This review is from: The Impact Equation: Are You Making Things Happen or Just Making Noise? (Hardcover)
Every other social media marketing book out there feels like it has been written by Tyler Durden. You know the type. The popular guy that commands attention when they walk in the room. Where magic just simply happens. The problem with that approach is that we are all not Tyler Durden. Magic doesn't happen to everyone.
This book is about putting in the work to get the results.
Chris Brogan and Julien Smith alternate between very specific facts and blunt language on how to get results. There is no sugarcoating here. Don't read this book if you want to be coddled.
Read this book if you want a slap of realism that will motivate you to change the marketing approach.