6 of 8 people found the following review helpful
Brilliant ,bright ,blasphemous.Fresh air in Pharma Mktg.,
By A Customer
This review is from: The Rx Factor: Strategic Creativity in Pharmaceutical Marketing (Response Book) (Hardcover)
This book blows much of what we have held as sacrosanct to smithereens .It pioneers concepts like Marketing peace ,multiple selling propositions & makes a convincing case for them .It is original ,practical & insightful .Non-jargonised -easy to comprehend by all .Must read for senior advertising & marketing professionals .Fresh air in the dull world of Pharma Marketing .
(1 customer review)
Out of stock