4 of 4 people found the following review helpful
Practical tips while keeping you engaged, easy read.,
Verified Purchase(What's this?)
This review is from: Power Sales Writing, Revised and Expanded Edition: Using Communication to Turn Prospects into Clients (Paperback)
Just finished Sue's book, how refreshing. While the topic has been talked about for years we do business in a new world; high tech, high touch. We only get one chance in front of a client and if our e-mail message isn't impactful the message gets deleted. Sue provides practical tips and gives examples. Ideas to keep the reader engaged past the first line of your e-mail and ideas on how to initiate a response from the client thereby allowing you an opportunity to present your product. Her book is an easy read, with immediate usable take aways.