61 of 70 people found the following review helpful
Horrible book with useless, obvious advice.,
This review is from: How to List and Sell Real Estate in the 21st Century (Nar) (Hardcover)
Handing out pumpkins on Halloween and giving out scratchpads to everyone on the street is not part of the real estate business. Prospecting regularly, however, is. The book contains only 18 pages on prospecting and the rest of the book is useless garbage.
New agents who follow the advice in the book will never be doing more than 20 deal a year and will spend most of their hard earned money on scratchpads, stupid cheap client gifts and halloween pumpkins and their time learning "quick-speak inventory" and the script for a boring three-hour listing presentation outlined in the book, instead of selling and making deals.
Read a Mike Ferry or a Floyd Wickman publication for information on how to build a profitable and efficient real estate practice. Do yourself a favor: don't buy this book.