5 of 10 people found the following review helpful
Rehash of Maslow,
This review is from: Drive: The Surprising Truth About What Motivates Us (Audio CD)
Not really anything new here. Maslow nailed it years before with the five needs hieracrchy. Mcgregor's Theory X and Y is essentially the same thing as X and I. F. Herzberg's Motivator/Hygiene Dual Structure Theory parrots the same concepts.