6 of 6 people found the following review helpful
Great for Willingham fans or for "newbies.",
This review is from: The Inner Game of Selling: Mastering the Hidden Forces that Determine Your Success (Hardcover)
Ron Willingham has been a favorite author of mine since I first read a goal setting article he wrote for Success Magazine in 1979. He has a unique way of getting to the heart of the matter when it comes to the difficulties of selling: identifying your goals and establishing relationships with prospects and customers.
This new book is the best of Willingham. Like most of his works, it is not just information, but a workbook. If you use it like he recommends, it will make you money!
Perhaps the most important message in this book is that how we feel is more important in our success than what we know. Willingham gives us the tools to break through our mind blocks that prevent higher sales and greater achievement.