46 of 46 people found the following review helpful
Landmark Example of Participant-Observation Research and Much Much More...,
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This review is from: When Prophecy Fails (Paperback)
When Prophecy Fails is as relevant today as it was decades ago when a little doomsday cult predicted a flood that never came. I'm a professor in a social scientific-minded communication department. It seems that no matter what class I teach, I'm always using this book as an example. From a theoretical and research perspective, it's a great field study designed to test Festinger's ideas about cognitive dissonance. It also stands as a rigorous and meticulous example of the method of data collection via participant-observation. Readers will also appreciate the beginning material chronicling known failed predictions throughout history.
And the writing style is lucidly accessible and the detailed characterizations of the people involved and action unfolding are compelling enough for even the casual reader. I've always been a fan of Leon Festinger's work, but no matter one's personal givings about dissonance theory, it is tough not to appreciate the laborious efforts of this tireless and dedicated research team in producing this study. I admire those who are able to foresee real-world applications of their ideas in advance so as to be able to properly test them as the real-world events unfold. Festinger et al. were brilliant in this regard. A must-read for anyone interested in solid research methodologies and applied learning.
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Initial post: Sep 10, 2014 10:05:01 AM PDT
In the above comment: "one's personal givings about dissonance theory". Should that not be "misgivings"? Or am I just too pickey?
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