Customer Review

2 of 2 people found the following review helpful
5.0 out of 5 stars Perfectly balances practical, actionable advice with inspiration, October 23, 2011
By 
Verified Purchase(What's this?)
This review is from: Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand (Kindle Edition)
This is an amazing "field guide" for any marketer who wants to develop and execute a content marketing plan. I read it in one sitting on my Kindle but would recommend a paper version that could be dog-eared for frequent reference.

I love it that the authors start at the beginning -- convincing senior management at a well-established company that content marketing is a viable business strategy. Then they scrupulously walked me through every step in the process, delivering advice that manages to be both practical and inspirational.

These authors really "get it" about the real world for marketers that are are trying to navigate this unmapped territory. Their approach is simple, elegant, and, in my view, completely achievable.
Help other customers find the most helpful reviews 
Was this review helpful to you? Yes No

Be the first person to comment on this review.

[Add comment]
Post a comment
To insert a product link use the format: [[ASIN:ASIN product-title]] (What's this?)
Amazon will display this name with all your submissions, including reviews and discussion posts. (Learn more)
Name:
Badge:
This badge will be assigned to you and will appear along with your name.
There was an error. Please try again.
Please see the full guidelines here.

Official Comment

As a representative of this product you can post one Official Comment on this review. It will appear immediately below the review wherever it is displayed.   Learn more
The following name and badge will be shown with this comment:
 (edit name)
After clicking the Post button you will be asked to create your public name, which will be shown with all your contributions.

Is this your product?

If you are the author, artist, manufacturer or an official representative of this product, you can post an Official Comment on this review. It will appear immediately below the review wherever it is displayed.  Learn more
Otherwise, you can still post a regular comment on this review.

Is this your product?

If you are the author, artist, manufacturer or an official representative of this product, you can post an Official Comment on this review. It will appear immediately below the review wherever it is displayed.   Learn more
 
System timed out

We were unable to verify whether you represent the product. Please try again later, or retry now. Otherwise you can post a regular comment.

Since you previously posted an Official Comment, this comment will appear in the comment section below. You also have the option to edit your Official Comment.   Learn more
The maximum number of Official Comments have been posted. This comment will appear in the comment section below.   Learn more
Prompts for sign-in
 


Review Details

Item

Reviewer


Location: friday harbor, WA

Top Reviewer Ranking: 10,255,762