2 of 2 people found the following review helpful
Perfectly balances practical, actionable advice with inspiration,
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This review is from: Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand (Kindle Edition)
This is an amazing "field guide" for any marketer who wants to develop and execute a content marketing plan. I read it in one sitting on my Kindle but would recommend a paper version that could be dog-eared for frequent reference.
I love it that the authors start at the beginning -- convincing senior management at a well-established company that content marketing is a viable business strategy. Then they scrupulously walked me through every step in the process, delivering advice that manages to be both practical and inspirational.
These authors really "get it" about the real world for marketers that are are trying to navigate this unmapped territory. Their approach is simple, elegant, and, in my view, completely achievable.