1 of 1 people found the following review helpful
This book is invaluable.,
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This review is from: Promo 3.0: Why Creatives are Failing at Promoting their Art, and How to Attract Buyers and Fans in a Modern World. (Kindle Edition)
This book is invaluable. Read it. Change your thinking. Change your action. Author Alex Mathers affirms opportunities in a new context to market and promote. He acknowledges confusion and difficulties but sets out strategies for finding meaning, value and income. I have read, reread and will continue to reread this pithy and succinct book. Why? As I change my approach I find new meaning and clarity of conviction within the simple but comprehensive information therein. I am interested to follow Alex's thinking (there will be more books I'm sure). I hope to integrate his evolved and evolving thinking into the ever-changing contexts I try to work within.