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Customer Review

6 of 9 people found the following review helpful
5.0 out of 5 stars Want to make better business decisions? Read this!, November 14, 2012
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This review is from: FORTUNE The Greatest Business Decisions of All Time: How Apple, Ford, IBM, Zappos, and others made radical choices that changed the course of business. (Hardcover)
What did Samsung do in 1990 that paved the way for the then marginal Korean company to become a global powerhouse? Why did Zappos decide to offer free shipping and what was the impact?
The answer to these questions and many more about the greatest decisions ever made are in this no-nonsense book put together by the writers of Fortune.

The book is pithy and straightforward collection of essays about 18 of the greatest business decisions of all time. The reader learns about the behind-the-scenes thinking of boards and CEOs faced with company-risking decisions, how they made them and how they came out.

One thing that struck me was that essentially none of the decisions would have survived an MBA-like spreadsheet analysis because they were optimized "for the next quarter-century, not for the next quarter."
Quick, helpful, entertaining.
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