Customer Review

2 of 2 people found the following review helpful
5.0 out of 5 stars USP's, BDA's, and The Poisoned Dwarf ... an advertising primer for the curious, August 11, 2011
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This review is from: Confessions of a Mad Man (Kindle Edition)
George Parker is many things to many people: seasoned copywriter, advertising survivor, blogger...
but in this book, he is a storyteller, and not one of the Aesops Fables 'alls well that ends well' variety. This is more like Phillip K Dick storytelling ...
bad people doing bad things storytelling, the kind that rivets you to your seat, book, Kindle, iPad - whatever - firmly gripped in sweaty hands.

But he tells this tale with such ease and humor that it makes the advertising world seem like a fun place to be. And that's where he gets you ...
amidst all the romping across the globe to shoot spots for bidet cleansers, late night bull session carousing, and exacerbating round table campaign meetings, he carefully delivers the point:
it's a hard way to make a living, populated by an interesting assortment of characters, most of them rather incompetent yet powerful, and you.

A thoroughly enjoyable read for practitioner or apprentice alike, I'll close with 3 good reasons to read this book:

1: He's been there
2: He's done that
3: He's lived to tell the tale accurately and amusingly ...
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Review Details

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4.4 out of 5 stars (18 customer reviews)
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