Customer Review

15 of 16 people found the following review helpful
5.0 out of 5 stars The End of "Top-Down" Strategy Development, December 31, 2009
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This review is from: One Strategy: Organization, Planning, and Decision Making (Hardcover)
I picked up One Strategy this past week while on holiday vacation and I thoroughly enjoyed it. The book covers a range of topics related to product strategy, specifically addressing the ways in which you can align the constituents within an organization (executives, managers, individual contributors), develop a compelling shared strategy, and then execute on that strategy.

Since I work at Microsoft, a lot of the concepts in this book were familiar to me, but Steven Sinofsky and Marco Iansiti dive deeper into the concepts to explain why they're important, how they tie together, and provide practical examples that crystallize the concepts into reality. The book combines blog posts from Steven's internal and external blogs with contextual information, theory, and summaries provided by Marco. This format works well and provides a great balance between theoretical and practical explanations.

The book sets out to dispel a number of strategy myths, a number of which I believed when I picked up the book. A subset of these myths included:
(1) Strategy is defined by executives

(2) Planning makes organizations less agile

(3) Innovation can't be planned

You'll learn why top down strategy development isn't effective, why having a plan actually makes an organization more agile, and how plans support the invention of high impact products. The book also touches on subjects relevant to strategy, including what effective management looks like, what mangers "really" do, thoughts on managing your career, and more.

One Strategy is a great read for everyone from executives to managers, engineering to support, sales to marketing. I highly recommend it.
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Location: Seattle, WA

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