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The 4th Edition -- And Still THE Guide For Using Media To Market...,
This review is from: The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly (Paperback)
The whole idea inside this book is summed up nicely by Robert Scoble inside the book...
"You're not supposed to be able to do what David says you're going to inside this book."
What I like most about, and have always liked most about this book is David points to actual, documented examples of companies and their results with "new media." Some good, some bad.
Not only do you get the benefit of learning from these examples, but they back up David's points well. In addition, David "walks the walk" in media himself... for his own business as a trainer, speaker, and writer online. He produces video using a $250 video recorder, and writes solid content on his own blog, helping him to build a solid practice.
So, with this "tome" (closing in on 400 pages), you'll get it all... and I highly recommend this book if you're just starting out with social media, or if you're an executive of a Fortune 500 company.
Actually, ESPECIALLY if you're an example of a Fortune 500, we need more bigger companies adhering to the practices within this book, so David can quit pulling examples of how "NOT" to do things from your ranks. ;)