Agreed, Richard. I fell for the hype surrounding this product and bought a can of McCann's at Publix recently. The taste is so-so, nothing to write home about. Frankly, I was underwhelmed by the taste and the odd, granular texture. It reminded me of oat-y tapioca. Ho-hum. I don't have a lot of time in the morning to spend standing in front of the stove, stirring the pot, waiting for "nutty aromas" to waft into my nostrils and transport me to some higher plane of culinary joy. Forget it. I can whip up a satisfying and nutritious breakfast of Quaker Old Fashioned oats, add some frozen blueberries, chopped dates or bananas, a couple of tablespoons of Bob's Red Mill organic flax seed, some chopped walnuts, maybe a pinch of turbinado, and in less than ten minutes - voila! You're spot on, Richard. Oh, I did try the "quick" overnight cooking method outlined on the can, and it did nothing to improve the taste.
Added 7/20/2012: A comparison of the labels (I actually had all of these in the house at one time) Quaker Old Fashioned, Bob's Red Mill Scottish Oatmeal, Bob's Red Mill Steel Cut Oats, and McCann's are all more or less nutritionally equivalent. The McCann's "can," however, makes a great pencil holder after you've finished off the product, a claim none of the others can make.