2 of 2 people found the following review helpful
Very helpful with practical applications,
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This review is from: Chasing Youth Culture and Getting it Right: How Your Business Can Profit by Tapping Today's Most Powerful Trendsetters and Tastemakers (Hardcover)
I work at a national office for a sorority & I swear by this book. I recommend it to all of our advisors who struggle to connect with a new generation of college women. It's an immense help to understand the generational differences & the tribes she identifies are right on point in my experience. Its a quick read that provides great insight & will enable you to connect with Gen Y in a meaningful capacity, if you want to that is.