This worked for me too. I just went out to bestbuy and got a copy so I could try. It took a few clicks to find the right support page, but once I did I was blunt in asking for an iTunes key and I got one with the submital of my ultraviolet key.
The email I got went on about customer service and that they were doing this since UV is a new technology. I'll tell you this, it's going to be a forgotten technology soon.
Thanks swim*mom, you saved the day!!!
Harry Potter and the Deathly Hallows, Part 2 (+ UltraViolet Digital Copy) [Blu-ray]
