Customer Review

11 of 11 people found the following review helpful
5.0 out of 5 stars Best (only!) book on selling your company to recruits, August 10, 2007
This review is from: Recruit or Die: How Any Business Can Beat the Big Guys in the War for YoungTalent (Hardcover)
It just makes so much sense. If you want new customers to buy your product or service, you start by understanding your potential customers.

This is the only book I've read on recruiting that start inside the heads of top recruits (1000 of them interviewed for the book). Only knowing their perspective can you sell top talent on working for you.

The first part of RECRUIT OR DIE does a great job of telling you exactly what you need to know about today's young people to successfully recruit them. And the authors back up their points with stories straight from the mouths of current students and recent grads.

The second part of RECRUIT OR DIE lays out the recruiting process from start to finish--including what to do AFTER THEY ACCEPT YOUR OFFER to make them more productive and happier at work to give you the best chance of keeping them in your company.

The best part is that Resto and his co-authors demonstrate how effective recruiting should be as rigorous as sales. In fact, you could probably just replace "recruit" with "customer" and the book becomes a sales management handbook! And a pretty good one at that.
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